Clear, effective content can help businesses attract visitors, build trust, and convert interest into enquiries. Whether you need website copy, blog content, editing support, or a long-term content strategy, I offer professional writing and SEO services tailored to your goals.
My name is Matthew Baxter. I am a writer, editor, and SEO specialist with more than ten years of professional writing and proofreading experience. Over the past six years, I have worked extensively within the tourism industry, creating content for tour operators, travel companies, cultural organisations, and destination marketing businesses around the world.
Professional Content Writing
High-quality content does more than fill a page. It communicates expertise, answers questions, and helps potential customers understand the value of your products and services.
I create content that is clear, informative, and written with both readers and search engines in mind.
Services include:
- Blog articles
- Website copy
- Landing pages
- Destination guides
- Content pillars
- Email marketing content
- Product and service descriptions
- Educational and informational content
SEO Content Strategy
Publishing content without a strategy often leads to disappointing results.
I help businesses identify valuable search opportunities, develop content plans, and create content designed to support long-term organic growth.
SEO services include:
- Keyword research
- Content planning
- Content audits
- Topic cluster development
- Internal linking recommendations
- Search intent analysis
- Content optimisation
- Competitor research
Editing and Proofreading
Strong writing requires careful editing.
I offer proofreading and editing services for businesses, organisations, and individual writers looking to improve clarity, consistency, grammar, and style.
Whether you need a final review before publication or a substantial editorial revision, I can help ensure your content communicates effectively.
Experience in the Tourism Industry
For the past six years, I have worked as a content writer and SEO specialist within the travel and tourism sector.
My clients have included tour operators, travel agencies, destination specialists, cultural organisations, and activity providers across Europe, North America, Africa, and Latin America.
Projects have included:
- Destination guides
- Tour descriptions
- Travel blogs
- Email campaigns
- SEO strategies
- Website rewrites
- Content audits
- Landing page optimisation
This experience has provided a deep understanding of how content can support visibility, engagement, and customer acquisition within a competitive market.
Why Work With Me?
- More than 10 years of writing and proofreading experience
- 6 years specialising in content writing and SEO
- Experience working with international businesses
- Strong background in travel and tourism content
- BA in English Literature
- MA in History
- Flexible freelance support for one-off projects or ongoing content needs
Let’s Talk
Whether you need a single article, a website refresh, ongoing content support, or a complete SEO content strategy, I would be happy to discuss your project.
Get in touch to discuss your goals and learn how professional content can support your business.